Explanation and Purpose of Survey
You are being asked to participate in the 2022 ALA Membership Survey, coordinated by Avenue M Group.
Whether you are a current member or not, your feedback is important to us and will help us serve you and the community better.
Description of Procedures
As a participant in this study, you will be asked to complete a survey. We anticipate it will take approximately 20 minutes of your time. The survey will ask you questions about your demographics, profession, needs and goals, perception of ALA, and opinions about the association and its value. Additionally, we are interested in how you interact with ALA and how they may provide value to you professionally, how they compare to other associations you may interact with, as well as their ability to make a difference on issues/trends affecting the profession as a whole.
This survey is being conducted by Avenue M Group, an independent market research firm working with ALA to produce this study.
Participation and Benefits
Participation in this study is voluntary. Upon completion of the survey, you may provide your contact information to enter a drawing for a chance to
win a $25 Visa gift card. A total of twenty-five (25) $25 gift cards will be given away. Your name and email address will be used solely for the purpose of the drawing and will not be retained for any other purpose. Individuals must be 18 years or older at the time that the survey response is received in order to be eligible to receive a gift card. No gift cards will be sent to individuals prohibited by law from receiving such gifts. This contact information will not be linked to your survey responses, nor will it be transferred or sold to any other parties not associated with the production of this study.
Data Privacy
Data collected from this survey will be used internally by ALA to understand the opinions of ALA members and nonmembers. Data will be collected, transferred, and stored in the United States by Avenue M Group prior to processing and analysis, after which it will be transferred to ALA in anonymous, aggregate form, as will all reports or presentations of these data. No attribution to individuals will be made in this process.
Information originally used to contact you will not be transferred with the data collected from this survey.
Data will be stored in a secure cloud service, using multiple means of encryption, pseudonymization, and protection. Any devices used to store or process these data will be secured with full disk encryption and two-factor authentication. Data will only be stored or transferred using these protected means, and transfer will only take place between Avenue M Group and ALA. No data will be shared, sold, or transferred to third parties not associated with the production of this study.
Contacting Individuals
We may contact you about your status of completion of the survey. These communications are limited to participation in this survey and will only occur if you have not completed it. If you voluntarily unsubscribe from communications or if you revoke consent for us to collect your information, you will not be contacted.
You can contact ALA by emailing Melissa Walling, Associate Executive Director, ALA Offices & Member Relations, at
mwalling@ala.org. If you have questions about the survey or would like to take action regarding your data or exercise any of your rights (including the rights to access, rectification, erasure, restriction, data portability, or the right to object), please contact the Data Protection Officer representing Avenue M Group:
Trevor Schlusemann, CIPP/E, CIPM
Vice President, Market Research and Analytics
Data Protection Officer
600 Central Ave, Suite 385
Highland Park, IL 60035
United States
schlusemann@avenuemgroup.com
avenuem.org
Consent
By clicking submit you are voluntarily agreeing to participate in this study and for Avenue M Group and ALA to collect, analyze, store, process, and report these data. Completing this survey constitutes your informed consent to act as a participant in this study.